Video is the easiest way for people to get to know you and your business. This leverages your time and effort of introducing your business to the world. Video has proven records or study to improve engagement and awareness to anything you want to say.
I know you agree with me that you cannot greet and visit the offices of all your potential customers. While all you have to do is to greet, tell your advantages, show some demo and sell.
Thanks to video sites like YouTube, Vimeo and etc. We are free to use their site for us to upload your video and tell the world what solution you can provide to your customers.
People are so crazy about videos more than reading contents. That’s why people prefer to watch news in TV rather than reading it on a local newspaper. The world is changing every day and this is the same with technology.
The magic about working with videos is that it answers your customer’s question direct to their brain because people do business with people, not technology.
For technical reasons, search engine also get results from video sites especially YouTube.com which has related keywords.
I’ll introduce you how it can guarantee you more sales to your business. Just like what I said, technology is just a tool, but the content and strategy is what really matters.
By making a video lead capture that tells your visitors what you have store for your potential customers (the SECOND ingredient talks about topic of your video).
But basically this will serve as bait for your customers to enter their contact information such as name, contact no., and email address.
This will be place at your website home page.
A series of videos that answers your potential customers’ pain is the bread and butter of this strategy which can be 5-10 series of videos.
Don’t be confused about this step, the goal for this step is to established trust to your customers. Build authority not just online but also word-of-mouth strategy. It also adds credibility to you and your business. Leverage yourself to engage, promote and answers your customers questions 24/7.
Because admit it, we really can’t do it all at the same time. I know you agree with me that working smarter is better than working hard all the time. This strategy can decrease and eliminate your needs to sell.
The last part is telling your viewers to do action which is the crucial part of the process.
This will be place at the end of every Frequently Asked Question videos. This will guide them what steps they have to do.
For example if you are giving away free stuff for them to get hook, you can say “If you enjoyed this information and would like to receive more great videos, visit www.web.trendstatic.com".
But if you want to sell right away, put the link of your sales page or landing page by saying “To Explode your Earning Potentials and get started, visit our site at www.web.trendstatic.com”.
This is also known as the “Call to Actions”. Make sure to write your website or social media URL at the end part of the video.
These strategies are tremendously effective and work for just about every business type. Video Marketing is growing fast. Today YouTube.com is the second largest search engine and by 2016 online video will be the largest generator of consumer internet traffic worldwide.